Marketing Agency CFO helps marketing agency owners master cash flow, profit margins, hiring decisions and financial forecasting. Hosted by Shane of Bender CFO Services, the show gives you practical, CFO-level guidance to grow a more profitable agency.
Podcast available on
6 days ago
6 days ago
18 min
On this episode of Marketing Agency CFO, Shane Bender sits down with Dave Sonn, Founder and President of Arc Intermedia, to discuss artificial intelligence, agency profitability, and the evolving digital marketing landscape.
With over 16 years of experience leading Arc Intermedia, Dave shares how his agency leverages AI to improve efficiency, expand services, and drive growth without sacrificing human expertise. They also explore the importance of managing profit margins, maintaining financial stability, and making confident leadership decisions. Whether you're a marketing agency owner or business leader, this conversation offers valuable insights into navigating industry changes and building a profitable, sustainable agency.
Learn More: Bender CFO Services: https://www.bendercfoservices.com/
Arc Intermedia: https://www.arcintermedia.com/
About Marketing Agency CFO: Hosted by Shane Bender, Marketing Agency CFO features conversations with agency owners and industry leaders about financial strategy, business growth, and the challenges facing marketing agencies.
Bender CFO Services provides fractional CFO services to help marketing agencies gain financial clarity, improve profitability, and maximize growth.
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